Particle Ink Used Gamified Re-Engagement to Keep Their Web3 Community Hooked

Every Web3 Project Comes To A Stage Where They're Dying For Attention

In Web3, building something great isn't enough anymore.

It’s because… Attention is everything.

Your users are constantly hunting for the next big thing, the next tool that will bring massive value or make them money.

The moment you stop being interesting is the moment they start looking elsewhere.

This isn't a one-time thing, it's a headache every Web3 project runs into over and over.

You build features, launch initiatives, and pivot your roadmap... but how do you keep people paying attention through it all?

Especially when you're still building your ecosystem and growing your user base.

Most projects get this wrong.

They make a big splash at launch, then go quiet while building,

Then wonder why everyone left.

But there's a better approach. And Particle Ink knew exactly what it was.

When You've Got Millions in Funding But Your Community Is Slipping Through Your Fingers

Particle Ink had already achieved what many Web3 projects dream of.

They'd been around for years, secured VC funding, and were building something genuinely innovative in the Web3 entertainment space.

Their project, Particle Ink, introduces users to what they call the "2.5th Dimension"...

A realm where physical and digital worlds merge through interactive AR experiences, digital collectibles, and immersive storytelling.

Through their AR mobile app and live shows like "House of Shattered Prisms" at the Luxor in Las Vegas, they were redefining entertainment by seamlessly integrating cutting-edge technology with compelling narratives.

On paper, they had everything going for them.

But they ran into the same problem that even the big Web3 projects struggle with:

Maintaining consistent attention and engagement while building out their ecosystem.

YOU Know What?

Users Don't Give A Damn About Your Development Timeline

Particle Ink recognized three core challenges they needed to solve:

1. The Constant Hunt for "The Next Big Thing"

Web3 users are always looking for what's new and exciting. If you're not giving them reasons to stay engaged, they'll find another project that will.

2. The Development Gap

The time between major releases can kill momentum. While you're busy building, your community can lose interest without regular touchpoints.

3. The Need for Continuous Relevance

Being relevant in Web3 isn't a one-time achievement…it requires consistently proving your value and potential.

So, they needed a way to maintain hype and attention during this critical ecosystem-building phase.

That's when they decided to implement a strategy that's often overlooked by "serious" projects…

Integrating a gamified re-engagement campaign centered around NFTs.

The Simple ‘Gamified Re-Engagement Strategy’ That Turned Passive Followers Into Daily Participants

Instead of just waiting for their next major feature release,

We helped Particle Ink create a comprehensive re-engagement platform that kept their community active and growing.

Here's exactly what we built:

1. User-Friendly Platform with Mandatory Tasks

Users could log in and complete a series of engaging tasks that served a dual purpose:

• Follow Particle Ink on Twitter

• Comment on and repost specific tweets

• Participate in their 6-week marketing push (one core tweet per week with essential project info)

Each task was designed not just for engagement, but to spread awareness about Particle Ink's ongoing development and vision.

2. Gamified Reward Mechanism

This is where fun gaming elements and Web3 token rewards team up perfectly.

After completing the required tasks, users got to spin a wheel,

Adding that crucial element of gamification that makes the experience fun rather than feeling like work.

The prize was a chance to win an exclusive Season 2 NFT.

3. Special Rewards for Loyal Holders

We built a deeper integration with their existing tokenomics.

OG members and holders from Season 1 could use their "photons" (earned from holding and staking their Season 1 NFTs) to purchase additional spins.

This created genuine utility for longtime supporters while rewarding their continued loyalty.

If YOU Think Gamification Is Just For Memecoins… Here's Why "Serious" Projects Need It Even More

Most established projects avoid gamification because they think it makes them look cheap.

But the psychology behind it is powerful, especially in Web3. Here’s what I mean…

🕹️ It Makes Technical Concepts Fun

Let's be honest…much of Web3 can feel cold and technical.

Whereas, Gamification (with points, rewards, and challenges) changes the experience into something enjoyable rather than a chore.

🕹️ It Leverages The Power of Small Wins

Users love earning rewards, especially if they have real value.

The prospect of winning Season 2 NFTs for completing simple tasks created a powerful motivation loop.

🕹️ It Builds Community Naturally

The social tasks created organic conversation and sharing without forcing it.

Users were engaging with content, discussing the project, and bringing in new people…all while having fun.

🕹️ It Simplifies Onboarding

The step-by-step task structure guided users through key touchpoints with the project, making the learning curve feel lighter and more manageable.

🕹️ It Provides Valuable User Insights

Every tap and task showed them what users cared about, giving Particle Ink the real scoop on what their community wanted.

The Results Speak for Themselves

The numbers from this campaign prove how effective this approach was:

• 300 total users engaged with the platform

• 3,472 completed tasks (averaging 11.5 tasks per user)

• 941 total spins on the wheel

• 30,760,000 total photons spent by loyal holders

But beyond these metrics, the campaign delivered something even more valuable:

• Sustained community engagement during a critical development phase

• Increased social proof through mandatory Twitter engagements

• Real utility for their token ecosystem

• Enhanced anticipation for their Season 2 NFT release

Most importantly, Particle Ink maintained momentum and relevance while continuing to build its core product.

Now YOU Can Replicate This Playbook As-Is Or Customize It For Your Project's Unique Needs

If you're facing similar challenges with user engagement and community building,

Or you want to make sure your project has all the essential features to hook users and keep them coming back...

So you keep growing without the hustle of fixing one thing at a time...

There are two approaches you can take:

Option 1: Follow This Playbook

You could implement a similar gamified re-engagement strategy with:

• Task-based platform

• Reward mechanism tied to your ecosystem

• Special perks for loyal users

• Integration with your broader marketing strategy

Option 2: Get a Custom Strategy (Better)

While the template works, the more effective approach is to develop a strategy tailored to your specific project.

This means:

• Understanding your project's unique vision and value proposition

• Analyzing your current communication strategy

• Identifying your core user segments

• Creating custom engagement mechanisms that align with your tokenomics

• Building a plan for hyper-growth that addresses your specific challenges

So, if you're a Web3 founder struggling to maintain attention between releases…

Or if you’re looking to build sustainable engagement, you're not alone.

We've helped projects like Particle Ink create systems that keep communities active and growing during crucial development phases.

Whether you want to implement this exact playbook…

Or develop a custom strategy for your unique situation,

Just **drop me a message** on Telegram or book a quick 30-minute call here.

We'll figure out if we're the right team to help you build it.

-Andre