In the past few months, I've talked a lot about Telegram Mini-Apps.

Why they're exploding, what makes them work, and how serious projects (not just tap games) are using them to drive real traction.

You've probably seen the numbers…

EstateX moonshot game hitting 232,000 active monthly users before TGE.

Bankii launching their fintech app and making crypto accessible to absolutely anyone, anywhere.

Some of the biggest launches in crypto recently DIDN’T come from typical Web3 ads or Discord hype.

They came from web3 founders who used TMAs as their front door… a low-friction, high-retention funnel to their ecosystem.

But if you're building something more complex… like an AI x DeFi x SocialFi product, the obvious question becomes…

"Does a Telegram mini-app even make sense for us?"

That's exactly where LATX was when they first reached out.

So, Why LATX Decided to Build a TMA (Even Though They Weren’t Building a Meme Coin or Tap Game)

LATX isn't building a meme coin or a mini-game.

They're building a full ecosystem that combines SocialFi, DeFi mechanics, and AI agents…

Something designed for utility, not just viral traction.

So when the idea of launching a TMA came up, their first thought was:

"Isn't that a bit... random?"

But they also knew this:

They didn't want to launch their core product into silence.

They wanted to build an audience, test positioning, and get real traction before going live.

They had a very exciting platform and product getting built

What they needed was to get more eyeballs on it, more users, for when they finally launch their product.

And that's when we laid out a strategy for them.

We told them how a well-executed Telegram Mini-App can solve 3 problems most early-stage Web3 projects struggle with:

1. Weak Value Prop

When everyone’s screaming for attention, the only thing that cuts through is real value.

Most projects lead with features or tokenomics, but users only care about what’s in it for them right now.

A TMA gives them something to interact with instantly. So, no hard pitch needed.

2. No Engagement

Even if someone signs up, they don’t stay unless you give them a reason to.

Communities die in silence when there's no loop… no reason to check back in.

But, mini-apps turn passive interest into daily action with quests, streaks, and clear next steps.

3. Too Much Friction

If users have to download, sign up, connect wallets, verify emails…

They bounce before they even see how good your product is.

With Telegram, they're already in. One tap and they’re inside the experience… no wallet, no Chrome extensions, no excuses.

LATX didn't need a flashy product teaser.

They needed a frictionless entry point, something that brought users in, gave them a taste of the brand, and got them to stick.

So we got to work.

What We Built (And Why It Worked So Well)

LATX had the vision, but they didn't know what to include in a TMA, how to structure it, or what features would actually move the needle.

So we showed them examples of Telegram apps we’d built before that got real results.

We looked at what was working right now, studied apps that were blowing up, and started building from there.

Because we’ve done this so many times before, we didn’t need to start from scratch.

We already had the pieces ready and more importantly, we knew what usually goes wrong and how to avoid it.

So, here’s what we built together:

1. A Quest + Reward System That Creates Real Momentum

We didn’t just slap in a bunch of tasks to keep people busy.

Everything had a purpose… log in each day, invite a friend, do a quick task, earn points.

And those points would eventually turn into token airdrops.

So people had a reason to come back… and LATX didn’t have to throw money at ads or pay for users upfront.

2. A Lightweight, Gamified UX That Sparks Curiosity

Instead of cramming the whole platform into Telegram, we built a simpler version… just enough to get users interested.

It gave them a taste of what LATX was building… and once they were hooked, we added small nudges to guide them toward the full product.

3. Frictionless Onboarding With Telegram-Native Features

Telegram already has over 300 million users so we made sure joining took five seconds… no new apps, no forms, no wallet connection.

And because it lives inside Telegram, LATX could send updates directly to their users… something email just can’t match.

Most importantly, we didn’t disappear after launch either.

Due to a large influx of users, the LATX team wanted us to tweak features, fix issues, and moderate bots and farmers.

Now here, most dev teams hand over the code and walk away… but we stayed on.

Because those first few days after launch are make-or-break and we were there, making changes in real time to keep users engaged.

We kept adjusting in real time as new users came in, fixing what needed fixing, and helping LATX keep the momentum going.

And This Is How LATX Attracted 100,818 Active Users (Before Their Main Product Even Went Live)

No big ad spend.

No KOL spam.

No sketchy incentives.

Just a system designed to bring in the right users, get them to stay, and prep them to convert into loyal platform users later.

Now they've got:

• A Telegram-based growth engine

• A user base they can educate, nurture, and activate

• Real traction they can show investors, partners, and their own team

So, If You're Also in That Same Early-Stage Spot…

You’ve got a product coming.

Maybe it’s still in development.

Maybe it’s live, but users aren’t showing up the way you hoped.

Either way, you’re probably asking the same thing:

How do we actually get people to care before launch?

We’ve helped answer that for LATX, EstateX, Bankii, and a bunch of other early Web3 teams.

And here’s what it usually comes down to:

1- A solid product that solves a real problem.

2- A user acquisition strategy that actually fits where you are.

3- And a team that’s done this enough times to skip the guesswork and just get it built right.

So, if a Telegram Mini-App feels like it might be the right move… or YOU just want to explore what it could look like for your project…

Or even if you just need help getting ANY part of the design or development handled by a team that’s done this before...

You can message me on Telegram, or book a 30-minute strategy call here.

We’ll figure out if that’s what your project needs…

And whether it makes sense to build it together.

-Andre