Download Our MVP Mastery Diagram
Get a step-by-step guide explaining how to build Web3 startups, the right way, the way that has generated +$30M & +100K users
Get the protocol that has been used by Assassins Creed, Billionair, Farcana, EstateX and so many more...
Oops! Something went wrong while submitting the form.

How to Build a Lean, Efficient, & Profitable MVP

A strategic guide emphasizing core value delivery with minimal features for maximum efficiency
10 min read
Written by
Andre Costa
Published on
August 27, 2023

Maximum Impact in the Minimum Amount of Time

For founders and visionaries wanting to make their mark in the Web3 space, the challenge of building a Web3 project often lies not in the scarcity of ideas but in being able to break these down into a Minimum Viable Product (MVP) that captures the essence of their vision. 

In the process of developing an MVP, it's tempting to incorporate numerous features, believing that more is better. However, it's crucial to stick to the 80/20 rule, focusing on achieving the greatest impact with the least resources. The true essence of an MVP lies not in the quantity of features, but in the careful selection of key functionalities that truly represent the core value of your platform. This is essentially about refining your focus, stripping away the superfluous to spotlight what's genuinely important for your early users. This focused approach not only conserves valuable resources like time and money but also prevents the project from becoming overly complex. An MVP burdened with too many features can confuse users and introduce unnecessary technical challenges, detracting from the user experience. 

Now, at the heart of this guide is the MVP Mastery framework, an approach that we designed & use to deconstruct your startup vision into manageable, strategic components. This framework isn't just about identifying what features to include in your MVP; it's about understanding the core value proposition of your project and how to effectively communicate this through your MVP's functionality, and planning a roadmap for everything after.

What sets this approach apart is its emphasis on the project's unique value proposition—what makes your project stand out in the crowded Web3 ecosystem and how it can captivate and retain users from the outset. Sure, you could just put an MVP together by picking some random features that you like. But if you are serious about success - then focusing on the core value of your vision is essential because this way, the process of feature selection becomes not just a task of inclusion but a strategic exercise in highlighting what truly matters.

Unearthing the Core Vision

Identifying the Unique Selling Point with Precision

This is THE critical phase. Essentially, we delve deep into what your project offers that others don't. We want To pinpoint your USP.

First, consider the following questions:

  1. Innovation: What features or functionalities does your project introduce that are not available elsewhere? Look for aspects that break new ground or offer a novel approach to existing problems.
  2. Market Position: How does your project stand out in terms of cost, efficiency, or user experience? Whether it's offering lower fees, faster transactions, or a more user-friendly interface, identify how you're positioning your project to be more appealing than alternatives.
  3. User Attraction: What elements of your project are designed specifically to draw in users? This could be anything from unique incentives, community engagement strategies, or simply a more seamless interaction with the blockchain.
  4. Game-Changers: Consider what aspects of your project have the potential to 'change the game' in your sector. This could relate to technology, user engagement, or even a novel business model.

Now, with these core topics in mind, you can through a granular analysis & create a write-up of the core vision and value for the project. This USP then becomes the cornerstone of your MVP, ensuring that every feature you include directly contributes to or enhances this unique proposition. Remember, the goal is not just to be different for the sake of it but to offer tangible value that resonates with your target audience, solving real problems or enhancing their experience in meaningful ways.

Competitive Analysis and Reference Flow 

Decoding Other Projects

Understanding the appeal of your competitors' platforms is essential for defining your unique space in the market. This involves an investigation into the value they provide to users, beyond just the technical features. Focus on aspects such as efficiency, cost-effectiveness, financial incentives, user experience, partnerships, and market positioning to get a clear picture of what draws users to these platforms.

  1. Efficiency and Speed: Evaluate the performance optimizations of competitors. How are they achieving faster transaction times or more efficient processes?
  2. Cost-Effectiveness: Look into their cost structures. Are competitors offering lower fees or more budget-friendly options?
  3. Financial Incentives: Investigate any unique financial incentives that attract users. What crypto-economic models are they using to engage their audience?
  4. User Experience: Assess the overall user journey on these platforms. How do competitors enhance accessibility and usability for their users?
  5. Partnerships and Ecosystems: Examine the strategic alliances and ecosystems that competitors are part of. How do these relationships add value to their offerings?
  6. Market Positioning: Understand the niche that competitors target. How does this specialization make them attractive to their specific audience?

Once we have this in mind, we have to apply it in a practical context:

  • Create a Competitor Analysis Spreadsheet: List down your competitors and document their key value propositions as mentioned above.
  • Highlight Key Features and Strategies: For each competitor, identify the features or strategies that significantly contribute to their success. Understand why these elements work and how they align with the competitors' value propositions.
  • Note Unnecessary Features: Also, take note of features that seem to add little to no value to the user experience or the platform's core offering. This can help in recognizing what to avoid in your MVP development. You´ll find that so many projects drift away from what really brought them success. They push new features for the sake of adding new stuff, but it just hurts them in the long run.
  • Reflect on Your MVP: Based on this analysis, think about how you can integrate similar successful strategies into your MVP while avoiding the pitfalls of unnecessary feature bloat. This exercise will help you refine your MVP's value proposition, ensuring it's both unique and compelling.

Feature Importance and Prioritization 

Technically Evaluating and Prioritizing Features

After identifying your unique selling proposition (USP) and analyzing competitors’ value propositions, you’ll have a comprehensive list of potential features for your MVP. The next step is prioritizing these features from highest priority to lowest priority, ensuring your MVP is both impactful and feasible.

  1. Compile a Comprehensive Feature List: Based on the insights from Sections 1 and 2, create a detailed list of all potential features your MVP could include. This list should reflect both the unique aspects of your project and successful elements from competitors.
  2. Importance To Value Proposition: Ask yourself, "How essential is this feature in delivering the value I promise to my users?". How closely will it impact and add to the core vision, the essence of the project that makes it different than others?
  3. Technical Feasibility: For each feature, assess the technical difficulty and resources required for implementation. 

To effectively prioritize your features:

  • Create a Prioritization Matrix: Use a spreadsheet to list all the potential features. Next to each, rate its importance to your core value proposition on a scale (e.g., 1-10, with 10 being most crucial) and its technical feasibility (e.g., 1-10, with 10 being easiest to implement).
  • Calculate Priority Scores: For each feature, multiply the importance score by the feasibility score to get a priority score. This method helps balance the feature's value against the practicality of its implementation.
  • Sort Features by Priority Score: Order the features from highest to lowest priority score. This ranked list will guide you in deciding which features to include in your MVP and which to schedule for later phases.
  • Reflect and Adjust: Review the top-ranked features. Ensure they align with your MVP's goals and be prepared to make tough decisions, possibly deferring or simplifying some features to maintain focus on your MVP's core value.

Mapping Timelines and Budgets 

Adjusting To Constraints

With your features prioritized based on their importance to the core value proposition and technical feasibility, it's time to align this prioritization with your project's timeline and budget constraints. This step ensures that the development of your MVP is realistic and achievable within your set parameters and conditions.

  1. Assess Your Timeline: Determine the exact timeframe you have until your intended launch date. For instance, if you aim to launch by Q2 and it's currently two months away, your development window is precisely that—two months.
  2. Budget Analysis: Consider the total budget allocated for development. If investors have provided $100,000 and 50% is earmarked for development, you have a $50,000 budget for bringing your MVP to life.
  3. Cost Estimation for Top Features: Based on the prioritized list from Section 3, estimate the development cost for each feature, also leaving a 25% buffer for unexpected roadblocks, changes, additions, and maybe even third-party audits/testing. For example, if for the top five features, the cumulative cost is around $40,000, this leaves a $10,000 buffer for other expenses that I can assure you, will come up.

The Reiteration Cycle: Planning for Growth 

Drafting a Post-MVP Launch Plan

Creating a post-MVP development plan involves a two-phased approach: initially drafting a future feature roadmap based on your project's vision and potential user needs, and subsequently refining this roadmap based on actual user feedback and performance data after the MVP launch.

For the former, before launching the MVP, we have already outlined a list of next features with their respective priority scores. But after launch this will most surely change, which is where the next phase comes in: Post-MVP Launch.

  1. Gathering Insights: After the MVP launch, actively collect user feedback and monitor platform performance. Use surveys, analytics tools, and direct user engagement to understand how the MVP is meeting user needs and where there might be gaps.
  2. Analyzing and Adjusting: With the data collected, analyze how users are interacting with the MVP, what features they value most, and any issues they face. This analysis might reveal new priorities or adjustments needed in your planned features.
  3. Roadmap Revision: Based on these insights, revisit your post-MVP feature roadmap. You might find that some planned features need to be prioritized higher, others might need to be redefined to better meet user needs, and some might even be deprioritized or removed based on user feedback.
  4. Iterative Development: Establish an iterative development cycle where the roadmap is continuously updated based on ongoing user feedback and performance data. This ensures that your project remains agile and responsive to user needs, market trends, and technological advancements.

By proactively planning feature development and remaining flexible to adapt based on real-world usage, we ensure that the project continuously evolves in a direction that maximizes the probability of success.

With all of this information, you'll be more than equipped to make informed decisions about your Web3 project's MVP development and future feature planning. You don´t want to rely on luck and market conditions for the success of any project, not after all of the hours, effort, and funds invested. That is why we created MVP Mastery. This strategic approach ensures that your MVP not only serves as a proof of concept but also as a strong foundation for your project's growth, attracting users and stakeholders with its clear value proposition and vision for the future. Remember, a well-crafted MVP is more than just a product; it's the first chapter in a story, a hopefully very long story.

If you want to see if we are a good fit and learn how we would breakdown & tackle your project, book a free discovery call below